Privacy Featured

The Case for Keeping Your Crush List Private

Ranking people is normal. Ranking people in public is a disaster. Why a crush list should be the most private document you own.

In this tip

Everyone has a rough sense of who they are drawn to. Almost nobody wants that turned into a list that other people can read.

A list changes the meaning of a crush

The moment your preferences are written down and visible, a feeling becomes a scoreboard. Who made the cut, who didn't, who is first and who is third. That ranking is not the feeling. It is an artefact of trying to organise the feeling, and it is exactly the thing that would hurt someone if they saw it.

Public lists punish honesty

If people can see your list, you stop writing the truth. You write the version that looks good, or you write nothing. A tool that makes you edit yourself is not a tool for honest feeling.

Privacy makes the yes meaningful

A match only means something if the information behind it was secret until it was mutual. If everyone can see who likes whom, there is nothing to discover and nothing to be brave about. The secret is not a flaw in the idea. It is the whole point.

What good design does

  • Stores your entries against internal ids, never exposed.
  • Never emails, notifies or hints at the person you picked.
  • Hides even the order of your list, because the order is the most hurtful part.
  • Reveals a name only when both people have agreed.

That last one is the standard worth holding. Not "private by default". Private, until both people say otherwise.

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WANT THE REAL THING?

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